Unveiling the future of steel in Australia: UniCote unleashes an inspiring option in steel excellence
Melbourne, 12 September 2023 – UniCote, a name synonymous with innovation in the Australian coloured steel industry, has unveiled a transformative brand refresh that signifies strength, innovation, and a passionate commitment to challenging industry norms.
“We have listened to key stakeholders in the industry and there was a resounding desire for heightened innovation and choice, so we’re delivering on that,” the company said. Its mission is to satisfy the surging appetite for a top-tier coloured steel and aluminium solution, providing Australians with a genuine market alternative. UniCote is the catalyst for change you’ve been waiting for.
In short, UniCote is motivated to inspire you with real choice.
Over 70 colours and textured patterns
UniCote offers a wide range of colours and patterns to choose from including the timeless classics and contemporary modern shades familiar to the Australian landscape, as well as its Tasman range with 37 additional colours inspired by the New Zealand landscape, while UniCote Lux takes high-end Australian architecture to a new level with unique patterned and textured steel finishes, serving as a substitute for natural timbers, Corten, zinc and exotic finishes.
A four-tiered steel solution suite
UniCote's brand refresh is a testament to its mission of being “Beyond Colour. Australia's premium choice in steel.” It's about more than just aesthetics; it's about offering solutions that are exceptional in performance and striking in appearance.
UniCote’s comprehensive market offering, including Select, Coastal, Extreme, and Lux, caters to diverse architectural and construction needs. This suite offers architects, builders, and designers the freedom to choose steel solutions that seamlessly blend performance and aesthetics.
A modern and fresh approach
At the core of this rebranding effort is UniCote’s brand-new website, unicote.com.au. This sleek and user-friendly platform stands as a testament to UniCote’s unwavering dedication to empowering architects, designers, builders, and homeowners with the tools they need to bring their visions to life.
The website offers a wide range of spectacular patterns and colour palettes, simplifying the exploration of profiles, applications, and steel solutions. With sharp project photography and landmark case studies the company is proud to be involved in and intuitive layouts, unicote.com.au is set to become the go-to destination for anyone seeking top-tier steel solutions for their next project.
Reshaping the steel landscape
UniCote's transformation signifies a new era for steel in Australia, promising to redefine what's possible with painted colour steel. Architects, builders, and designers are invited to embark on this vibrant narrative – a convergence of strength, innovation, and elegance that elevates our nation's aesthetic panorama.
