Trendy athletic yoga-focused brand, Lululemon, sought to create a luscious, high-end fitout for their storefront in the high-traffic shopping and dining precinct of Pitt Street Mall. Their new store, located in the heart of Sydney CBD in Sydney Central Plaza, required an easily maintainable, durable facade that would retain an attractive, natural appearance without fading or wearing over time.
DecoWood was Lululemon’s choice for high-quality, beautiful architectural fittings that reflected their high-class retail brand. 60 mm diameter aluminium tubes were coated in DecoWood American Oak for a light, natural timber appearance. Builders Yarra Valley Commercial arranged these in varying heights to create a stunning wave effect, which draws attention to the logo and products on display.