Sustainability pioneer to speak at Green Cities, Sydney 2013

News /
1 March 2013

Desso, a leading European provider of carpets and carpet tiles to world markets, are pleased to announce that Andrew Sibley, Regional Managing Director, will be speaking at Green Cities, Australia Premier built environment expo being held in Sydney on March 6 - 7, 2013.

Andrew will be discussing how companies can do business inspired by nature and boost innovation and profits through Cradle to Cradle® design.

In 2008 Desso made the environmentally responsible decision to adopt Cradle to Cradle® design and signed a partnership agreement with the Hamburg-based Environmental Protection Encouragement Agency (EPEA) making Desso the first carpet manufacturer in EMEA to adopt the concept.

"For most companies, the green agenda has been about evaluating the impact of a material or an activity on the environment and then tries to minimise those impacts." "Instead, taking our inspiration from nature, our company has adopted the Cradle to Cradle® philosophy by defining the 'perfect' product based on user requirements and functionality and by applying the three Cradle to Cradle® principles: waste equals food, use current solar income and celebrate diversity. By doing that we can ensure that our products are made from positively defined(1) materials that are safe for human use and can be biologically or technically recycled at the end of their useful life." "Instead of a linear economic model where products are made and then disposed of, the Cradle to Cradle® model is circular", said Andrew.

Implementing Cradle to Cradle® has transformed Desso's business model. It has improved creativity in product design and boosted innovation performance whilst encouraging Desso's research and development team to think differently with health and environment at the forefront of their minds.

"Linked to Cradle to Cradle® is our ambition to make products that improve people's health and well-being. Cradle to Cradle® design helps us make healthier products," Andrew added.

Australian businesses are being confronted by their environmental responsibility to produce products that are developed in line with climate change, sustainability and social economic changes.

Andrew says, "Today's 'product' should be developed for humans and the environment. I hope to inspire and show the Green Cities audience that there are quantifiable ways to balance sustainability whilst continuing to improve profits and ultimately keep providing the same, if not better quality product to consumers."

Green Cities will take place at the Sydney Exhibition Centre from March 6 - 7.

Andrew will speak at the Material Matters session on Day 2, Thursday March 7 between 11:00 am and 12:15 pm. Green advocates can secure their seat at

You can visit Desso at Stand #34.

Gibbon Group

Gibbon Group offer commercial flooring solutions and are inspired to source the most uniquely innovative and renewable products from around the globe for the Australian market. Gibbon Group customers include architects, designers, and builders.

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