Rebranding in motion with new Boral truck livery

News /
24 June 2011
Rebranding in motion with new Boral truck livery

A new look for Boral’s fleet of heavy duty vehicles has started to appear on roads and worksites around the country. The makeover is part of a major rebranding exercise across the business and includes the release of up to 200 new and updated trucks over the next two years.

Glenn Simpkin, Boral Divisional Marketing Manager, said “After more than 60 years of operation, and a long period with the same branding, it was time to revamp our most visible icons. The essence of the classic Boral logo is still there, with the addition of contemporary design variations which show off the extensive range of building and construction materials that we offer.”

Featured across truck and dog vehicles and curtain sided trucks, the new fleet branding includes imagery and the ‘BORAL’ logotype to create a clean and uniform look when matched with the well-known green and yellow Boral block logo.

“Our customers will notice some other differences in the way we are communicating, including a refreshed website and brochure materials, all the way through to site signage,” added Simpkin. “Aside from the aesthetic changes, the rebranding initiative will make it easier to identify solutions for projects and access information more efficiently. It’s an exciting new era for Boral.”

USG Boral

USG Boral Building Products Pty Limited is a world-leading plasterboard & ceilings joint venture with plasterboard sales and operations across 12 countries in Asia, Australasia and the Middle East.

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