Designer Series leads trend in commercial market

News /
28 November 2013
Designer Series leads trend in commercial market

Cemintel is witnessing an unprecedented trend that has seen its Designer Series Range push the boundaries beyond its intended application. Originally created as an external cladding solution for the residential market, Designer Series has pivoted from a feature wall on new homes, to an innovative design solution in small commercial buildings.

Resonating with architects, designers, specifiers, and builders for its varying styles, textures and colours and ease of installation, Designer Series has grown exponentially in the commercial market.

The Whalers Hotel in Warrnambool, Victoria, is a living example. Cemintel’s Slimline Slate has been specified in two of the hotel’s popular, well serviced bars. Contemporary in appearance, Slimline Slate was installed to the entire length of the both bars and blends the outside roof top bar with the chill-out lounge, accentuating the soft neutral tones of the newly refurbished hotel.

George Benyon, owner of The Peards Complex in Albury agrees that Designer Series can offer both creativity and practical means. The Peards Complex, an outlet for landscaping and garden supplies, is situated on a main road that sees up to 14,000 cars passing per month. When Mr Benyon renovated the front entrance and incorporated 110sqm of Textured Ebony Design Series, he literally stopped traffic.

According to Mr Benyon, he discovered Designer Series by accident while visiting a building expo in Melbourne and was inspired to use it as a feature in his future refurbishments.

“I like to keep on top of new trends and I love taking risks - so when I saw Designer Series™ I knew I had to use it on my complex. As I predicted, it soon became the talk of the town.

“We found the installation pretty straight forward. We built the steel frame above the roof line to give it the contrast and cut it with a vacuum on an angle and clipped it together. It was easy; in fact we used it on our counter – which was a smaller space to work with but still very feasible.”

Illustrating the creative nature of Designer Series, the head office of Cochrane Electrical in Victoria demonstrates a standard issue many designers face - creating an extraordinary design in an average commercial space.

The two storey office block attached to a factory has eight wings. The challenge was to highlight these wings and make them a prominent aspect. The solution - feature two styles from the Designer Series™ range: Smooth in Mocha and Slimline Slate, ensuing in ‘a distinct look’, according to Paul Cochrane, General Manager of Cochrane Electrical.

“As we required the product to fit on unusual and uneven-sized walls, there was an abnormal amount of extra cutting and sealing involved but this would have been the case with any product we selected. The benefit of the panels being pre-finished did however mean there was no time spent sealing or painting,” said Mr Cochrane.

While being a relatively new product, Cemintel Designer Series has certainly made an impact. Featuring on the clubhouse of the largest golf range in the Southern Hemisphere – Thornleigh Golf Centre, Smooth in Mocha was installed to the external façade. Situated in ‘the bushland shire’, Smooth in Mocha was the ideal choice to create a stylish yet practical walling solution that blended with the natural bush surrounds.

Cemintel will continue to support the creative and original uses of its products such as Designer Series and encourages the non-traditional use of its facade range.


We are the fibre cement and lightweight composite solution specialists. Cemintel is focused on a fresh, intuitive approach to lightweight façades, building solutions and feature walls. Our passion is to help Australians build better.

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