AkzoNobel releases the 2011 Colour of the Year

News /
12 November 2010
AkzoNobel releases the 2011 Colour of the Year

The 2011 Colour of the Year is a light, airy, citrus yellow that symbolises a freer spirit, sense of fun and positive energy.

This clear, clean and translucent yellow encapsulates a mood of hope and optimism – a carefree, vitamin packed shot of purity and freedom. It conveys a feeling of fizzy sherbet, new growth, relaxed fun and the goodness and vitality of sunshine. Given these associations and the fact that it is a cheering color it will always create a mood of freshness and welcome.

Yellow in color psychology terms is always associated with warmth and sunshine. Light and airy yellows are recognized as being refreshing, cheering and uplifting. They are good at promoting communication and learning, helping to combat fatigue and depression whilst at the same time engendering feelings of wellbeing and positive thought. They are also believed to enhance a mood of relaxation which in turn helps to minimize anxiety and stress.

A balance of the mind and body is represented by this color – a healthy dose of juicy yellow, feeds and nourishes the body, lifts and energizes the mind. This shade can enhance, define and clarify space both inside and out. The slight green edge gives it newness over egg yolk tones of yellow and perfectly reflects our appreciation of nature and man-made materials, as it feels both organic and technological. Though very different, it is surprisingly flexible and works with a huge array of related and contrasting shades to create color schemes which are soothing, sparkling or challenging depending on how the tones are co-ordinated. Ideal combinations are true cool neutrals, deepest berry violets, crisp blues or airy sorbet pastels.

This beautiful color gives us hope and optimism for the future as it is illuminating, cheering, refreshing and uplifting.

As part of the Color Futures 2011, more information can be found at www.interpon.com.au

Interpon Powder Coatings is a global brand of AkzoNobel, supplying powder coatings to the Australasian architectural, furniture and general trade markets.

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