Schiltach-based Hansgrohe AG (www.hansgrohe.com) supplies mixers and showerheads for the World Cup in South Africa. In four of the ten football stadiums, change rooms and VIP boxes were fitted with products made by the design leader. They include the Soccer City Stadium in Johannesburg where the opening game and the finals will be held, the Durban Stadium, the GreenPoint Stadium in Cape Town, and the newly built Nelson Mandela Bay Stadium in Port Elizabeth. Many hotels, clubs and lodges built in recent months to cater for the Football World Cup have also opted for Hansgrohe’s “Made in Germany” seal of quality. Around 30 hotels in the upscale and luxury bracket chose mixers and showerheads from the Black Forest to fit out their bathrooms.
“Hansgrohe is regarded as the international leader in design and innovation and as a high-quality premium brand in the South African market. Architects and developers value our innovative products which combine the enjoyment of water with the conservation of resources,“ said Siegfried Gänßlen, the CEO of Hansgrohe AG. “We have been represented in South Africa through our own subsidiary since 2009, and last year we managed to increase sales by 25 percent. Today we are already the leading imported brand on the Cape – and we are set to increase our market share substantially. Our successes in the project business in the lead-up to the Football World Cup create the ideal conditions for doing so.”
Region holds growth potential For the global player from the Black Forest, South Africa represents an important growth market not only in the context of the World Cup. The sustainable use of resource is a vital issue for the water-deprived region of South Africa. Hansgrohe has been providing solutions for the efficient use of this resource for 30 years. Some examples are: the EcoSmart technology reduces the water consumption of bathroom mixers and showers by up to 60 percent while maintaining the same level of comfort. With the Pontos AquaCycle technology, the so-called “grey water” – the water collected from showers and hand wash basins – can be recycled for secondary use. “We are highly regarded in this region for our competence in developing sustainable technologies. For this reason, we are confident that we will be able to boost our share of the market in the future and grow our business in South Africa further,” said Siegfried Gänßlen.
About Hansgrohe – the original from the Black Forest During its 109-year history, the company Hansgrohe (www.hansgrohe.com), with headquarters in Schiltach in the Black Forest, has acquired a reputation in the sanitation sector as one of the innovative leaders in technology and design. With its mixers, showers and shower systems, Hansgrohe creates the original products that make the bathroom more functional, more comfortable and more beautiful. It is no coincidence that they can be found in prominent prestige projects such as on the giant cruiser “Queen Mary II”, in Terminal 5 of Heathrow Airport in London, in the tallest man-made structure ever built, the Burj Khalifa in Dubai, as well as at the Chancellor's office in Berlin, in the Yoo luxury apartments in New York or at the Masdar City Institute of Science and Technology in Abu Dhabi. In 2009, the company generated sales of about EUR 610 million with its Axor, Hansgrohe, Pharo and Pontos brands (2008: EUR 668 million). The Hansgrohe Group currently has a global workforce of about 3,100 employees, with about two-thirds of them working in Germany. The company, which takes tough action against product piracy and intellectual property theft, manufactures its products in six German plants, in France, the Netherlands, in the U.S. and in China.