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What do a washing machine you use like a hula hoop and a refrigerator wall that stores food in pockets have in common? Two things: They are both semi-finalists in Electrolux Design Lab 2012 and both look to change household tasks in new and interesting ways.

From five continents, 30 semi-finalists have been selected to compete for a place in the final of Electrolux Design Lab 2012. Over 20 countries, including New Zealand, are now represented and from these, 10 designers will be chosen to compete in the final to be held in Milan, Italy on October 25, 2012.

New Zealand’s own Ben de la Roche, of Massey University, is one of the semi-finalists with his “Impress” refrigerator submission. Promising to change the way we refrigerate, he offers a sustainable and unique solution to food storage.

In the 10th year of the Electrolux Design Lab challenge, the semi-finalists - who best reflected the Electrolux design philosophy - drew inspiration from experience creators such as professional chefs or interior designers.

October Finals in Milan

Ten finalists will each be invited to participate in a final event on October 25th, 2012, held in Milan, Italy and present their individual concept to a jury of design experts.

The jury will consider entries based on intuitive design, innovation, aesthetic qualities and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros will also be won by stand-out contenders.

Posted on: 29 August 2012

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Electrolux

3 Niall Burgess Road

Mt Wellington, Auckland, 1060

Tel: 09 573 2220

Fax: 09 573 2260

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