Architectural signage

The difference between conventional architectural features and identity signage is blurring. This opens many more opportunities for innovative branding.

In recent years, Albert Smith Signs has been commissioned to design, manufacture and install ground-breaking identity solutions that push the boundaries of what people expect from signage and branding. Along the way, Albert Smith has produced scores of entry statements, facades, foyers, illuminated walls, and even architectural sculptures for many leading corporations and government entities.

For each, the commitment is to cost-effectively produce an innovative solution that maximizes impact – whether it’s designed to be a 3D object, a flood-light sculpture, or a static facade. Albert Smith liaises with engineers and architects to create solutions that comply with building plans and town-planning. It also coordinates installation to ensure every project goes in with minimal disruption, on time and on budget.

Branding used to simply be applied to a building or ground surface. These days, architectural features often double as the branding feature and vice versa. Be it 3D building cladding, stylised way-finding elements, dynamic lighting effects or even sculpture features, we’ve got it covered!