Your space, reimagine: Laminex Colour Palette 2016 update
Laminate's Colour Palette 2016 update not only reflects global design trends, but more importantly, fulfils the growing needs of Australian customers.
"The way people use their spaces is changing. More than ever, people are demanding a higher level of functionality without wanting to compromise on striking good looks," says Joanna Baker, Laminex marketing manager.
"We’ve delved deep into our customers’ needs and desires, and used these insights to introduce new innovations that make it easier to achieve not just the look, but also the functionality they want."
PUTTING HYGIENE FIRST
Laminex has stepped up the functionality of its core benchtop laminate range, with the addition of Protec+. This proven antimicrobial technology inhibits the growth of bacteria and fungus on surfaces, giving protection against microbes both in the home and in commercial applications.
"We design our products from a customer point of view and are continuously optimizing them with our customers in mind," Joanna said. "We know that hygiene is an absolute must-have for consumers today, both in residential and commercial spaces. Protec+ is our answer to this need."
Research shows that cleanability and hygiene rate highly on the list of decision-making criteria for new kitchen surfaces, and no one wants to "pick up germs" out of the home either. Schools, cafes, hospitals and sports clubs are frequently cited as areas of concern. From October, Protec+ will be standard across the full decor range of Laminex branded laminates within the Colour Palette and Squareform ranges in Natural finish, and Impressions textured surfaces in Spark and Nuance finish.
NEW DESIGN-LEADING DECORS
Nineteen extraordinary new decors have been added to the Laminex Colour Palette, plus one exclusive to Laminex DiamondGloss surfaces. "Our design team has chosen each decor through an extensive global colour selection process, combined with local research, to help our customers bring leading trends to life," Joanna said. The result is warm woodgrains, veined stone and greys that inject style, creativity and desirability into everyday residential and commercial spaces.
Laminex is Australia’s leading marketer, distributor and manufacturer of premium decorative surfaces. Brands include Formica, Laminex and essastone.Learn more