Yarra Valley Water encourages customers to Choose Tap

News /
16 August 2013

Yarra Valley Water’s ‘Choose Tap’ program engages the community on drinking tap water as an important element of a healthy lifestyle and as a much cheaper and environmentally friendly alternative to expensive bottled water and other plastic packaged drinks.

Melbourne is reputed to have some of the best drinking water in the world, yet each year Australians spend more than $500 million on purchasing bottled water.

However it’s the plastic waste that ends up in landfill, waterways and oceans that causes the most harm. The environmental impact of this waste is huge and is killing our bird and marine life who mistake it for food. The average length of time it takes for a plastic bottle to break down is 450 years.

Following a customer survey, Yarra Valley Water found that people were frustrated by a lack of accessibility to tap water when they were out and about, which is why many purchased bottled water. The findings showed that the public would happily drink tap water if it was more readily available in public spaces.

Armed with this information, Yarra Valley Water looked at ways to meet customer demand by providing easy accessibility to good quality drinking water when they’re out and about. This launched the ‘Choose Tap’ initiative, a program all about choice - the choice to easily use and access free, good quality drinking water and the choice to live a healthy and sustainable lifestyle.

Yarra Valley Water set about researching a number of products that would fill the brief to conveniently supply quality drinking water to the public while promoting the smart choice message – and chose the aquafil™ product range of Water Refill Stations.

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