Tait thrilled to unveil their new look showroom and online store
Melbourne-based brand Tait has revealed a stunning new retail identity and online store.
The refreshed showroom layout and interior look for their Johnston Street flagship showroom was the result of a collaboration with the talented team at DesignOffice. Over the years, the space has become an essential showcase for the brand’s furniture designs and homewares.
"We realised it was time to revisit our store look and layout, to ensure our story remained strong and when you stepped into the store, it would feel welcoming and fun," said creative director Susan Tait.
After explaining the changing needs of the Tait Fitzroy showroom, DesignOffice came up with a beautiful colour palette inspired by the Australian landscape – eucalyptus trees and big blue skies.
DesignOffice also introduced a range of practical finishes for the cement floor and a new floorplan to create the ultimate customer journey. The result is colourful, relaxed, welcoming and very Tait, and it will soon be rolled out to the brand’s Sydney showroom.
As well as the development of the in-store Tait experience, the brand has also unveiled the next chapter of its digital experience with the launch of an extensive new online store. Developed to offer a wide range of Tait’s most popular furniture and accessories, the online store offers users the ability to customize products through colour and upholstery detailing to create the perfect setting from the comfort of their homes.
"What’s really exciting is that the online store means that it’s now a lot easier for interstate clients to see a comprehensive range of our furniture and accessories," said Susan Tait.
Specializing in the design and manufacture of outdoor furniture for the Australian environment for commercial and residential applications. Tait is dedicated to providing a complete solution for a life outside.Learn more