SI Retail supply metal fittings for a new brand & concept in NZ

News /
20 March 2012
SI Retail supply metal fittings for a new brand & concept in NZ
The first of ten new FCO (Fishing Camping Outdoors) stores in New Zealand.

Late last year, Super Retail Group commenced fitting out the first of ten new FCO (Fishing Camping Outdoors) stores: a new brand and concept in New Zealand.

SI Retail were contracted to supply the metal fittings for these new stores. “We were chosen due to our existing relationship with Super Retail Group,” explains Brendan Dales, SI Retail’s National Business Manager of Strategic Accounts, “as we’ve worked with them on fitting out their Super Cheap Auto, BCF and Ray’s Outdoors stores here in Australia. They are aware of the opportunities we present, such as bulk buying, and the efficiencies in our operational practices. Our competitive prices out of China also made us an obvious choice.”

As well as having a comprehensive range of shopfitting supplies available, SI Retail also has the capabilities to custom create fittings to suit specific requirements. Dales confirms that, “We provided all the metal work in store. Some of it was custom created for these specific stores, and some of it was from our range of standard SI Retail items. Our custom capabilities don’t just end with metal work, though. We have access to an extensive range of manufacturers in China, so we can do almost anything to fit out a store.”

The custom created items included wire television stands, kayak stands, fishing rod holders, mannequins, metal gondolas, and certain display hooks. From the standard SI Retail range came data stripping, garment racks, wall stripping and accessories, slotwall accessories, dump bins, shelving, ticket frames, catalogue stands, acrylic signage, shoe shelves, competition boxes, and shopping baskets.

From the initial stages of quoting through to placing the order, the process took around eight months. “Once the pricing was approved, samples were made and then the client and I flew to China to sign off on the samples at the factory,” says Dales. “This is something that SI Retail does for all major projects, as it gives the customer a better understanding of our whole operation.”

Once the items were finalised, however, it took only a few months before the store rollouts began. “After sign-off, a forecast was implemented to ensure that we were able to meet the opening dates and then manufacturing commenced,” continues Dales. “We had to ensure that the custom fixtures and the SI standard lines were consolidated in the warehouse to ensure that all stock was being distributed at once, eliminating any potential back orders. Once the stock arrived, it was a matter of managing the forecast, warehouse and delivery dates to ensure that the goods were at the store on the required fit out date.”

One of the major challenges that SI Retail needed to overcome was the fluctuations in product quantities for each store, which changed dramatically as the brand evolved. “This was a constant battle until an average order quantity was established,” confirms Dales.

The results have been very positive and the remaining fitouts are continuing throughout this year. “All the feedback that we have received has been consistently positive,” says Dales. “The stores are trading well and our ability to supply large rollouts has gained more credibility. This is further evidence that we can undertake this kind of project for anyone in Australia or New Zealand – our prices are very competitive and the possibilities of what we can help our customers achieve are endless.”

Super Retail Group recently settled on the acquisition of The Rebel Group, which includes Amart All Sports and Rebel Sport, which may provide SI Retail with further opportunities to fit out stores for Super Retail Group in New Zealand and Australia.

SI Retail

SI Retail is a leading supplier of shopfitting, display and signage needs and has been in the industry since 1974. SI Retail also provides supply chain solutions with reduced retailer costs through SI Direct.

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