New business tools to help clients ‘get the look’
A new initiative from Boral provides builders with a suite of tools that help clients select and visualise material combinations for their home design concept.
The Get the Look program includes an inspiring and informative brochure, an online app also available on smart phones and tablets and a Great Designs competition with a chance for builders to win advertising for their business.
“We wanted to offer builders more tools to help them develop stronger relationships with their clients,” advised Glenn Simpkin, Boral divisional marketing manager.
“The Get the Look brochure helps homeowners to decide on materials and design styles early in the new build or renovation process. It presents brick and roof tile design options for four home styles - architectural, modern, contemporary and heritage - and directs consumers to other planning tools such as the new Boral Sampler app.
“This mobile application samples more than 600 exterior Boral products including bricks, stone cladding, roof tiles, render, windows, decking and pavers,” commented Simpkin. “Builders registered with the program will have the opportunity for their logo and business name to be uploaded to customise client communication for each project. Presented like a moodboard with product swatch combinations, clients can download, email and print their selections, featuring their own builder’s branding.”
Launching in September, the Get the Look program also includes a Great Designs competition, which is open to all licenced builders.
Entry is via www.boral.com.au/thelook and requires a photograph of a house they have built in the last five years using Boral bricks or roof tiles. The entry must include why the residence is a ‘great design’.
Four minor prize winners will receive advertising and an Apple iPad 3 for their business (total prize value $2000). Winners will be announced in March, May, July and September 2013. The overall competition winner will be announced in November and selected from the four minor prize winners. The major prize is an additional $10,000 business advertising package.
To register for the Get the Look program visit www.boral.com.au/sampler/register or call 1300 360 255.
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