Milan’s New Home for Design Culture: Axor DURINIQUINDICI
Axor has a new address in Milan: since October 24, 2013 Milan’s Via Durini 15 is the Italian home of the designer brand. Designed by the architect Ferruccio Laviani, DURINIQUINDICI celebrates bath and living room design in its most ambitious form. Next to the elegant, minimalistic style of Italian furniture manufacturer Porro, Axor showcases versatility, innovation and quality “Made in Germany”. With their similar approach to design, both brands have set up a showroom that merges complementary living spaces.
“With DURINIQUINDICI we are now present in one of the most important design centers in the world; this allows us inspiring dialogues with our international clientele and a design-oriented public”, explains Philippe Grohe, Head of Axor. “Our visitors can not only expect an homage to water and design, but also the merging of living and bathing spaces. Functional spaces, such as bathrooms, are shifting towards more emotional retreats in which people can re-discover themselves – this is something we want to inspire our visitors with”, Philippe Grohe adds.
DURINIQUINDICI: more than a showroom – a new living philosophy
The showroom is a permanent display in which Axor presents inspirations for the bathroom as a living space on the lower level of the two-story building. A highlight of the opening phase is the presentation of the most recent Axor WaterDream – a visionary concept – done in collaboration with the Swedish design trio Front Design and the Japanese design studio Nendo. In the near future Axor will present inspiring ambiences and remarkable solutions with its iconic designer bathroom collections (e.g. Axor Starck, Axor Citterio, Axor Uno) and its newest products (e.g. Axor LampShower designed by Nendo) here. In order to get a feeling for the performance level and quality of the products, a large fountain provides visitors with a haptic water design and product experience.
The upper level of DURINIQUINDICI is dedicated to the elegance of Porro’s contemporary furniture creations. Additionally, both brands show a selection of their designer pieces in combination, thus providing a source of inspiration for those who share their contemporary living philosophy based on the mergence of living spaces. Whether it is the living room or the bathroom, DURINIQUINDICI offers architects, interior designers, and design afficionados the solutions and inspirations they need to create the living spaces of tomorrow.
Hansgrohe supplies taps and mixers for showers, baths, basins and kitchens, along with other bathroom products, from Axor and Hansgrohe.Learn more