HI-MACS used for the new Microsoft Briefing Centre
Pure product presentation in the showroom was yesterday. Today communication is the magic word for modern product performance that involves and enthuses the customers. It stands to reason that a corporation such asMicrosoft is progressive in this area too, and this is impressively demonstrated by the new Microsoft Briefing Center in Wallisellen, Switzerland.
New presentation concepts of this kind cannot be achieved with conventional design and the old, familiar materials. There is demand for creative thinkers who understand how to integrate forward-looking materials into their designs. The architects from the interdisciplinary design team at Stuttgart-basedCOASToffice, for example, have discovered HI-MACS® as their material of choice and, in keeping with the HI-MACS® slogan, “The New Generation. Inspired by Architecture”, have created refreshingly new spaces that are extraordinary in terms of both function and design.
Flowing forms – effective communication
The new Microsoft Briefing Center is on the first floor of the Microsoft Schweiz GmbH head office. The so-called “Product Lounge” at the front, and two conference and presentation rooms of different sizes to the rear, are arranged around a spacious courtyard.
At the heart of the Product Lounge is a sculptural piece of furniture made of HI-MACS® – for lounge purposes and communication – that is broken down into various zones over an area of around 100 square meters. Both the “Microsoft Kinect Welcome Zone” and the “Microsoft Surface Bar” use touch and motion sensor technology to enable multifaceted interaction between the media screens and the customer.
The design of the central counter and lounge piece is based on the idea of seamlessly dovetailing communication forms – and HI-MACS® proved to be precisely the right material for realising this cloud thinking: this translucent, solid surface material can be used to model and fit together energy-laden, vibrant shapes.
The result is furnishing elements that seem to have been poured from a mould – seamless, homogeneous and extraordinary.
Project: Microsoft Briefing Center, Switzerland
Architects: COASToffice architecture, Germany
Construction supervision: RBSgroup
Photographer: ©David Franck Photography
Material: HI-MACS®, S22 Black
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