Hansgrohe named “Brand of the Century”

News /
3 March 2013
Named 'Brand of the Century': Hansgrohe receives the 'German Standards Brand Award'.

Hansgrohe is one of the strongest brands in Germany. This is affirmed by the decision of an prominent advisory board to include the brand name of the global mixer specialist from the Black Forest in the famous compendium “Marken des Jahrhunderts – Leuchttürme auf dem Markenmeer” (Brands of the Century – Beacons in a Sea of Brands), and to award the company with the “German Standards Brand Award”. The award was presented at a major gala event at the Adlon Hotel in Berlin by the publisher of the “Brands of the Century”, Dr. Florian Langenscheidt. In receiving the award, Hansgrohe has joined an exclusive group of around 250 German brands, regarded as representatives of their product category with a unique selling point. An eminent advisory board of renowned brand experts chose Hansgrohe as “Brand of the Century” in the “Bathroom mixer“ product category. “We are absolutely delighted to receive this special recognition”, said Siegfried Gänßlen, CEO of Hansgrohe SE. “Not only does it acknowledge that the Hansgrohe brand enjoys a high level of customer recognition, it also confirms that the brand is held in exceptionally high regard both at home and abroad. Indeed, lots of our customers view Hansgrohe as a prime example of top quality ‘Made in Germany’, top design and innovative technologies.”

Beacons in a Sea of Brands

In its book publication “Brands of the Century”, the Deutsche Standards EDITIONEN (German Standards Editions) publishing house recounts the histories of leading German brands using text and images, resulting in an impressive overall picture of Germany's economic strength. The publishing house is also celebrating its decade of success with a particularly opulent anniversary edition entitled “Beacons in a Sea of Brands”, lavishly designed by renowned media designer Mike Meiré. With an initial print run of 20,000 copies in three languages, German, English and Mandarin, “Brands of the Century” is widely distributed both nationally and internationally via bookshops and political and commercial organisations.

Hansgrohe – the original from the Black Forest

During its 111-year history, the company Hansgrohe, with headquarters in Schiltach in the Black Forest, has acquired a reputation in the sanitation sector as one of the innovative leaders in technology, design and sustainability. With its mixers, showers and shower systems, Hansgrohe creates the original products that make the bathroom more functional, more comfortable and more beautiful. It is no coincidence that they can be found in prominent prestige projects such as on the giant cruiser “Queen Mary II”, in Terminal 5 of Heathrow Airport in London, in the tallest man-made structure ever built, the Burj Khalifa in Dubai, as well as at the Chancellor's office in Berlin, in the Yoo luxury apartments in New York or at the Masdar City Institute of Science and Technology in Abu Dhabi. The company and its products were honoured with a myriad awards, among the latest ones being the “Umsicht Science Award”, the “Designpreis der Bundesrepublik Deutschland 2012“ (Design Award 2012 of the Federal Republic of Germany) and the “iF Gold Award 2012” In 2011, the company generated sales of about EUR 764 million with its Axor, Hansgrohe, Pharo and Pontos brands (2010: EUR 693 million). The Hansgrohe Group currently has a global workforce of about 3,400 employees, with about two-thirds of them working in Germany. The company, which takes tough action against product piracy and intellectual property theft, manufactures its products in six German plants, in France, the Netherlands, in the U.S. and in China.

Hansgrohe Pty Ltd

Hansgrohe supplies taps and mixers for showers, baths, basins and kitchens, along with other bathroom products, from Axor and Hansgrohe.

Learn more

Regional Office/Distributor


Level 1

123 Camberwell Road

East Hawthorn, 3123

Phone: 03 9811 9...