Cemintel sets new standards for unified designs

News /
30 March 2017
Cemintel’s Surround range.

Lightweight building material experts, Cemintel, have joined forces with designer, Kathy Demos to launch an expanded range of creative solutions with the power to both captivate and complement their environs.

“For many designers, the desire to produce concepts that both celebrate technology and provide contextual sympathy – whether in the outback or urban streets – is an everyday challenge,” says Kim Roughan, National Marketing Manager at Cemintel.

“Cemintel’s newly evolved Surround and Territory ranges continue the company’s tradition of developing sophisticated prefinished building solutions while allowing designers to achieve new standards in aesthetic unity,” says Ms Roughan.

In developing Surround, Cemintel drew on industry-veteran, Kathy Demos’, forward thinking philosophy that good design is driven by a desire to respond to social, political and environmental challenges.

“The materials that we use to build the spaces we live and work in must evolve as we do. They must be living, breathing features that adapt as we need them to,” says Ms Demos.

For Surround, a core palette of neutrals and discrete patterns references Australian landscapes and streetscapes, allowing designers to deliver spaces that merge seamlessly with their settings.

The range introduces a palette of five neutral pre-finished products, matched with a highlights palette. Each product and highlight is represented by a symbol that references its level of warmth and base type, linking to other colours in the range.

With a mixture of textures and effects including smooth, metallic and marl and patterns including a soft leather-look and traced line appearance, the Surround range has been curated for use as either a stand-alone colour or a combination of colours and finishes.

“Cemintel’s unique Colour System uses symbols to link each product with complementary colours, simplifying the selection process to ensure designers and homeowners can make confident choices,” says Ms Roughan.

Deriving from the Japanese values of simplicity, nature and quality, Territory expands on Cemintel’s Designer Series, drawing on traditional building materials like stone, timber, concrete and metal for inspiration.

With names that nod to their product appearance including Savanna, Woodlands and River Bed, Cemintel’s Territory range allows designers to incorporate natural-looking, textured finishes with unmatched durability and performance features.

“The new products introduced in both the Territory and Surround ranges are developed to reflect and celebrate the world around us, but more importantly to evolve with changing design demands,” explains Ms Demos.

“For the last ten years, Cemintel product has been celebrated in award-winning projects throughout Australia. These new ranges will allow us to further collaborate with designers to help them create outstanding, forward-looking designs,” explains Ms Roughan.

“We are excited to work with Kathy on the new range and confident the results will help deliver unique, iconic projects,” concludes Ms Roughan.

Cemintel

Cemintel is a manufacturer and supplier of internal linings, external cladding, flooring and ceiling products.

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