BSH launches brand experience centre in Perth

News /
21 March 2011
BSH launches brand experience centre in Perth

Mark Saunders, Managing Director AU & NZ – BSH explained that the establishment of the BSH brand experience centre will add value to its partnership with stakeholders providing them with the opportunity to conduct specialized training and a greater understanding of the products.

“This brand experience centre is an environment where people can immerse themselves in the personalities and competencies of our products and brands.

It is a state-of the-art training facility with all the latest Bosch and Siemens cooking appliances on display, providing a convenient opportunity for our Perth-based dealers and customers to gain a deeper understanding of our products as well as the chance to use the centre for events and training purposes,” Mr Saunders said.

ABC radio personality, James Lush emceed the evening, which provided guests with the opportunity to see some of Perth’s best chefs and food personalities in action.

Popular Perth caterer, Vince Garreffa and Iron Chef winner, Herb Faust took full advantage of the appliances at their disposal, battling it out in a fun, interactive cook-off. Their lively banter kept guests on their toes with Vince being voted the favourite by the judging panel.

In another fabulous segment, local pizza guru, Raffaele Brotzu from Delizioso Café showcased the pizza-making skills that helped him claim the crown of the World’s Best Pizza Maker in Las Vegas in 2008.

The BSH brand experience centre is located at 1/94 President Street, Welshpool and is available to event managers and corporates for hire. In fact it could be the perfect experience for businesses looking to take their employees out of their day-to-day surroundings and cooking together with Bosch and Siemens in a fun, interactive team building environment.

Robert Bosch (Australia) Pty Ltd

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